Blue banner with “Leading with Natalie Pool” and headshot of Natalie.

Natalie Pool, content design lead at VMLY&R South Africa, talks to us about her current leadership challenges, and shares some sage advice for new leaders.

Firstly, can you tell me a bit about your path to leadership?

It’s been a roller coaster. I started my career in magazines (my dream job!) and got my first real taste of leadership as the editor of CLEO Magazine in South Africa at 27 years old. …


Blue banner with leading with and an image of Kenneth Yau

In our latest interview, Kenneth Yau – senior experience lead at Nationwide Building Society – shares his career path, explains why Ted Lasso is a lesson in leadership, and encourages us to trust our spidey senses.

Firstly, can you tell us a bit about your path to leadership?

I’m on my third career right now and the combination of all the things I’ve learned across all my careers so far have helped me get to where I am now in a general design leadership role.

My first career was in management consultancy, my second in project and programme management, and…


Blue banner with Leading with Anna Söderbom and a headshot

Anna Söderbom, UX writing manager at Kry/Livi in Stockholm, shares her current challenges along with some very helpful advice and resources…

Firstly, can you tell us a bit about your path to leadership?

So far, I’ve led teams in four different places. Only one of the roles I actively ‘applied’ for and that was when I was the local president at a non-profit organisation called Junior Chamber International.

The other three times, it just kind of happened, but in a natural way. Someone stepped down as team lead and I was asked to take over. There were people who didn’t…


Leading with Beth Dunn in white text on a blue background with an image of Beth

We spoke to Beth Dunn, author of Cultivating Content Design to find out what excites her about the future of content design and to get her advice for new leaders.

Firstly, can you tell us a bit about your path to leadership?

I’ve always had a strong entrepreneurial side, a part of my personality that compels me to try new things and experiment, iterate, and then try again. It’s just something I’ve always loved to do. When you can so clearly see a need, and you have a strong vision for how things could be, and that willingness to get…


Image with Aaron Burgess and text Leading with Aaron Burgess

We spoke to Aaron Burgess, Senior Director of Content Strategy for Expedia Group, about his current leadership challenges and how he navigates them.

What was the biggest shock for you when you moved from IC (individual contributor) to leadership?

I grew up with punk rock — smashing hierarchies and rejecting power dynamics were part of my DNA. No surprise, this made me woefully unprepared for some of the top-down calls I had to make as a new leader: annual reviews, hirings and firings, resourcing decisions, tough conversations when someone is under-performing or creating conflict. …


Blue header saying ‘Leading with Molly Whitehead-Jones featuring a headshot

We spoke to Molly about her path to leadership, and the challenges she’s faced along the way…

Firstly, can you tell us a bit about your path to leadership?

I started out my career as a copywriter. I worked for the Manchester Evening News and then a PR firm, before joining digital agency Code Computerlove.

I spent five years there. At first, I wrote content all day long and spent lots of time stuffing keywords into blog posts. By the end, I was working more in content planning and strategy, and more and more of my work involved applying content…


Leading with title featuring an image of Trisha Brandon

Trisha Brandon is a content strategy consultant with a wealth of experience, who’s previously led content teams at Zone and iCrossing. We asked her what advice she has for new leaders.

What are the biggest barriers to content design maturity you find in the organisations you work with?

Cultural barriers, leadership buy-in and siloed/ineffective process and ways of working.

What advice do you have for new leaders who want to grow content maturity?

Hone your soft skills — if you’re a new leader, you have the craft skills already so augment them with influence, good communication, diplomacy, super-charged collaboration and…


Header with Leading with Elaine Short and image of Elaine

We asked Elaine Short — senior UX writer for Wellbeing app Dreams — what excites her about the future of content leadership.

What are the biggest challenges you currently face in your organisation?

Remember that little old challenge content designers who consult across teams have about getting into work streams early enough? Yeah, that also happens when you start working vertically to impact work that belongs to C-level and management folks.

As an IC (individual contributor), you simply aren’t as visible when you don’t embed in a team, and the same is true when you aren’t in those higher ranks…


Blue background, image of Patricia Gómez

We spoke to Patricia, associate director of content design at King Games in Barcelona, about why she joined Tempo, and what advice she has for those moving into leadership

Firstly, can you tell me a bit about your path to leadership?

I started in leadership (officially as a people manager) when I joined eDreams Odigeo as head of content. I started and built a content team of 8 UX writers and localisation specialists. Later, I joined King where I now manage a team of content designers in the first content design craft in the company.

Before that, I was managing people indirectly — I started my career in the localisation industry as a localization project manager, managing freelance translators and reviewers. …


In the first of our series of interviews with leaders, we spoke to Paul McAleer, content strategy director at Bounteous, about the path to leadership, and the super-powers that helped along the way

Paul McAleer

Over the next few months we’ll be hearing from Tempo’s amazing members — they’ll share their highs and lows of leadership, their tips and resources, and much, much more. Who better to kick us off than Paul — an accomplished content and design leader from Denver, Colorado…

Hi Paul, firstly, can you tell me a bit about your path to leadership?

It was, as you might expect, a bit uneven. My very first leadership role was a decade ago when I was on a user interface team — suddenly I was responsible for 6 people, their careers, and their work…

Rachel McConnell

Content Ops at BT. Previously Clearleft and Deliveroo. Author of Why you need a content team http://amzn.eu/d/2j4OrHx

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store